17 Aug

The 4p’s of Email Marketing

Using the 4P’s of Email Marketing when creating a defined strategy enables you to keep your audiences preferences at hand. Learn more about the 4P’s and how to include them in your strategy.  Persuasive – this relates to your audience’s experience and how...
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15 Aug

Email Marketing Challenges

Email marketing is a great way to boost your brand awareness, drive sales and build relationships. However, as with all marketing efforts, there are occasional potholes along the road to success. Together with MarketingSherpa’s 2012 Email Marketing report, we at...
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15 Aug

Email Marketing Best Practices

The best marketing strategies will combine both inbound and outbound marketing channels. Inbound marketing continues to be critical to those companies looking to harvest demand and serve content. Outbound marketing however, is a way of creating demand. These two types...
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