5 Things you should say in your email newsletter

The key to a successful business-customer relationship is engagement. Without engagement there can be no relationship.

Use your newsletter to encourage recipients to begin a long and prosperous relationship with you. However, in order for the relationship to go the distance you will need to provide something valuable in return.

Include these 5 phrases in your email newsletter to communicate with your audience effectively, whilst having some fun:

1. ‘Hi, are you busy? We are too!’

Your email needs to survive in the rough terrain that is the email inbox. So it needs to catch the reader’s attention – and quickly. You should also tell your customers to act quickly too. Use your subject line to promote action and an open.

Ensure that every newsletter you send includes something new. Your newsletters should be engaged and offer the recipient something new – instead of filling the inbox with emails for the sake of sending a monthly newsletter.

2. ‘We’re serious about you’

Once you have the attention of your readers, it’s time to deliver content. As there is so much information widely available online, your content needs to be focused and should offer something that other sites or your competition doesn’t.

An email newsletter allows you to handpick the most important information for your customers. The information should be clear, straightforward, and always spellchecked.

After you consistently show customers the value of reading your emails, they’ll become loyal to you and your business. They will look forward to reading your emails and will interact.

3. ‘…But not too serious’

When it comes to your newsletter, you can afford to lighten up and include a bit of personality. But insert the correct style of personality.

Consider your audience. If you’re aiming your newsletter at a group of people that are young and looking for fun, then that means your emails can be fun and quirky. If you’re a solicitors firm, then it’s perhaps wise to lay off the jokes and silly images.

4. ‘Find out more here’

There’s no need to cram every piece of information, every product or every update in one single newsletter. Include links in your newsletter to your website, or to your social media accounts. You will drive traffic back to your site, and encourage readers to engage with you in more ways than one.

Use your newsletter to collate information in one place. Include recent blog posts, links to offers, and buttons to your social media site.

5. ‘Take the next step’

When sending a newsletter, you cannot forget one important thing: a call to action. If you have provided readers with the correct information and they trust you – they’ll want to give something back.

Tell them what you want them to do with your call to action. Are you sending newsletters so that they will buy something from you, visit your stores or find you on Facebook? Whatever it is, make sure it is obvious and easy.

Combine these five tips in your next email newsletter to get your customers engaged long after the email is sent out. By engaging you are building a strong community who will return to you for your services time and time again.