7 Skills your Start-up business needs

Have you recently set up a brand new business? Or are you looking to expand and need more employees? Recruiting great talent is difficult and continues to challenge start-up businesses, especially if you’re a one-man-band, it can be hard to know where to begin. Many companies will look to hire a diverse mix of people with different areas of knowledge; marketing, content, tech, people skills and more.

Here are the 7 employee skills your start-up business will need. You may be looking to hire seven people, or just one or two, but keep these skill sets in mind:

1. Design

The majority of start-up businesses generally include some kind of ‘tech’ these days. But it’s often not the ‘tech’ that makes a business; it’s how your customers use it. Without a designer your engineer may not consider factors that a customer needs. Consider using an engineer and a designer as part of the same team, so that your usability is seamless.

2. Growth hackers

Growth hackers are people with deep analytical skillsets, who have the ability to write code that will influence people to buy your product. Distribution can often be a stumbling block for smaller companies, and these people will help spread the word.

3. Growth marketing

This is very similar to a growth hacker. A person who looks at growth marketing, usually has a marketing mind, but can work with the growth hackers to analyse results and use them to market your product more effectively.

4. Marketing automation

You need someone who can create systems, processes and automation tools within your business. There’s no need to add more staff to your business if you can use the technology that’s available effectively.

5. Content creation

Good content is crucial in building your brand and reputation of your business. Use strong writers, researchers and marketing designers to produce high quality content that encourages your customers to return time and time again.

6. Customer advocacy

Every company needs someone who looks at things from a customer’s point of view. They should look at every interaction and experience of using the company and suggest ways you can improve.

7. Information architecture

Every company, from start-ups to huge corporations, is tracking data and learning more about themselves. You need someone who can analyse data, spot trends, and explain it in an easy to understand way.


How do you consider which skills your business needs? Let us know below.

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