Tips

7 Ways to Increase Engagement on Your Website


It can be hard to drive traffic to your website. Do you use Pay Per Click? Organic search engine results? Or promote your site on your social sites? However you do it, once you’ve got your customers on your site – you need to keep them there.

Here are some tactics on marketing your website to help visitors find what they’re looking for, consume more content and enjoy the visit.

1. Click to

Help your visitors by offering different ways that they can get in touch with you. Click to call, chat or schedule tools give people the chance to ask a questions, ring to check stock or schedule an appointment without having to pick up the phone. It’s all about making life easier.

2. Site search

If someone is referred to your site by a friend, then they need to find the content quickly before they bounce off. Add a search facility to your site so visitors can easily find what they want. You can use the Google Custom Search tool or even add a WordPress search widget.

3. Video

Using video is a great way to increase engagement, whilst entertaining and building trust in ways that text rarely can. Lots of smaller videos can be a great way to introduce concepts, demonstrate how to use products and even display success stories. Adding call to actions to your video makes them even more engaging.

4. Related content

Once someone finds a piece of content that they like, they’ll want more information that’s related. Include links to related articles or products. This is the best way to keep people digging and clicking around your site. This then promotes your site and will help your site appear higher in Google organic searches.

5. Smart content

Target specific search results with different content to increase engagement. Use technology on your site to tailor content relating to what someone typed into a search engine to find you.

6. Guided tour

If your website caters to many different needs, it can be very useful to present your visitors with different options to help them find precise information that they’re looking for.

7. Advice and feedback

Eat some humble pie and ask for feedback and advice. This increases engagement whilst also teaching you how to get better. If someone visits your site and something goes wrong, wouldn’t you like to know why and how to fix it?

 

Measuring engagement

Once you have employed a few of these tools you’ll need to learn if they’ve improved engagement. Use Google Analytics to see the impact. They can measure many things including time on site and page views per user, which will help understand engagement levels.

Create goals for yourself and monitor your results to continually improve. You will also be able to see where your increases are coming from, whether that be social, SEO or referral.

Increased engagement leads to an increased awareness and trust and both of these will eventually lead to a greater conversion. Happy engaging!

Pic source: Lyris

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