8 Customers to avoid

It may seem a bit silly to avoid certain customers, but whilst the majority of customers are lovely, there are some customers to avoid.

Here’s a list, and tips on how to cope:

1. The one that just looks

They are interested in you and your company, but have no intention of buying anything…ever.

What should you do:  When you are face to face with this customer, assess the financial implication of this person not buying from you. If that number is small, just move on.

2. The one that surprises you

They negotiate a deal with you in good faith, but once the deal is being closed, they back off, or request a huge discount.

What should you do: Say no. The customer will respect that you held your own ground, and if the deal doesn’t come off, it wasn’t meant to be.

3. The one that wants a freebie

This person will demand knowledge and experience from you, but will use than knowledge to strike a deal with their current vendor.

What should you do: Never pour your time, whether physical, or mental, into a project, without the promise of a meeting with a top decision maker.

4. The one that doesn’t talk

This person will not give you any information, no matter how hard you squeeze them. You cannot work out how to help them.

What should you do: Encourage them to make a move, ask ‘How exactly can I help you?’. If they don’t answer, just move on.

5. The one that twists your arm

This customer will explain that your competitors do things slightly differently, and expect you and your firm to do the same in order to compete.

What should you do: Avoid doing business with someone who asks you to do something unethical or against your company’s morals.

6. The one that’s invisible

This person will confirm meetings/telephone conversations/Skype sessions with you, but are ‘called away’ when the meeting is supposed to occur.

What should you do: if this happens to you once or twice, it’s no big deal, just carry on as normal. If it happens 3 times, assumes it’s intentional and move on.

7. The one that poses

They will act as though they have the final decisions and have full authority to buy from you, but actually play a minor role in the decision making process.

What should you do: Keep the poser involved. They may not make the final decision, but can be added to your contact list.

8. The one who is job hunting

This person takes a great interest in your company and products, under the pretence of buying something from you. But they’re actually trying to build job hunting contacts in your industry.

What should you do: Give the job seeker advice and determine who else you should be speaking with, before you hire.

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