A Handy E-commerce Website Checklist

Ecommerce websites are a revelation for retailers. They allow customers to browse your entire catalogue of products and compare them with other sites all from the comfort of your own home.

Of course, all of this depends on whether your ecommerce store actually works or not.

Here is our ecommerce site post-launch checklist:

1. Create a sitemap.xml and robots.txt file

After spending a lot of time, effort and cash on a new website, you want to make sure it appears on search engine results. You need this visibility to help promote your brand and site. To do this, you’ll need to submit a sitemap. This can be uploaded using Google Webmaster Tools (or for which ever search engine you’re aiming for).

You should also set up a robots.txt file to tell the search engine which pages you don’t want indexing. This is for pages like your shopping cart and order confirmation pages.

2. Use Google Analytics

As soon as your site is live, you should set up Google Analytics. This software is free and really easy to use. Set up an account using a Gmail address and enter the code onto your site.

This allows you to monitor the success of your website; how many visitors you have, where they are, what they’re looking at. I’m warning you now – you’ll get a bit obsessive.

A tip when you’re using analytics; turn off tracking visits from your IP address. This will allow you to get an accurate figure of real visits to the site.

3. Check out your checkout

Ask someone who has never seen your site before to make a test purchase. This is the best way of ensuring your checkout works and that the buying process is simple.

If people struggle to buy from your ecommerce site, then they won’t be hanging around for long – and they probably won’t return.

4. Does it render on mobiles and tablets?

More people than ever are using mobiles and tablets to shop online. As more people surf the web from these devices, rather than a typical desktop computer, your site needs to be responsive. Test your site on different devices with different operating systems – as many as you can get your hands on.

Does the design change, and does everything work as it should? If not, make the changes as soon as possible.

If you want your site to thrive in this fast changing landscape, an ecommerce site is a necessity. If you complete this checklist as soon as your site is live, the sooner you can drive traffic to your site and boost sales.

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