Benefits of Guest Blogging
Content is one of the main things that businesses are focusing on. In this crazily competitive world, a company needs to provide customer with something different – and that is usually content.
Google’s recent algorithm update has placed an emphasis on fresh and unique content. And that alone can help you reach the top of the Google tower. However, having a site full of great content isn’t quite enough.
Posting on other sites, and encouraging guest authors to do the same on your site, is a great way to build a bigger following on your own blog and social media accounts, whilst gaining credibility and industry contacts.
Many online users will visit the same social media accounts and websites each day, as they get to know the content and the author. Seeing the same author in multiple places reinforces the idea that the person knows what they’re talking about and they’re an expert in their field. This because they are writing useful content, which is then being published on reputable sites.
Guest blogging may seem time consuming, but it will pay off in the long run. Here are 5 benefits of guest blogging:
1. More exposure
In the advertising world, companies know that a potential customer has to see an ad multiple times before they subconsciously begin to associate positive feelings with a brand or product.
The same can be said for the online presence of a company. By publishing content across multiple different websites, authors will get more exposure and get more opportunities to build a positive association with their brand.
Content is posted everywhere, all day. The more websites a person or company is mentioned on the better – for the reader and for SEO.
2. Builds credibility
Guest blogging on popular industry will build credibility and your reputation. And author who has been published on a site like the Huffington Post will have much more credibility than someone who has no guest blog posts. It can be hard to get published on larger sites, but the key is to start small and build up your portfolio. This will then help you when approaching larger blog sites.
3. Inbound links
One of the main reasons that writers choose to begin guest blogging in the first place, is to drive traffic back to their site. Most websites will allow writers to submit an author bio, in which you can include links back to your own blog or links to your social network profiles.
These back links driver referral traffic and boost organic search rankings. Inbound links play a large role in the search engine ranking algorithm, but it’s important to provide high quality content. Useful and valuable content that gets traffic and engagement will help you publish content more regularly.
4. Grow your social media audience
Links to your social media profiles will improve visibility and your online presence. If a reader likes an article they’ll often find you on Twitter or other sites to see what else you have been publishing on with websites and your own.
Great articles are also shared regularly across social media sites. This may include tweets like ‘Great article on ‘TOPIC’ by @USERNAME: LINK’. Social sharing will speed up the growth of your following in social media channels, whilst driving traffic back to your content.
Guest blogs drive conversation – this may on social media sites, or on the guest post itself. The comments section of your blog post is a great place to engage with other people in your industry and make contacts.
After responding you leave a positive association with that reader. The next time they need someone from your industry – they’ll think of you. Potential sales, support and business referrals can come from blogging, and a new contact may ask you to write a blog post for them.
If you are looking for more exposure, higher credibility, extra inbound links and networking opportunities, guest blogging is a worthwhile content marketing strategy. It will take dedication and some time to produce great content, but the benefits outweigh the time invested.
Amy is our Campaign Manager and works with our clients to ensure all campaigns follow an effective campaign strategy and produce results.