December: Top 20 Professional Email Templates

Throughout December I’m sure your email inboxes were full of the latest offers and deals from your favourite companies. It’s hard for an email to stand out in this competitive time of year, and innovative techniques will ensure your email stands out.
I’ve picked the top 20 professional email templates that have caught my eye throughout December, and as January kicks off, use these as inspiration for a fantastic 2014.

1. Asda

This email was an animated GIF when I opened it in Gmail – I thought it was nice and simple, and the happy Christmas message was not diluted with a strong sales push.

2. Asda

Another one from Asda and a different type of email completely. This one is very sales focused, but I liked it as it encompassed the festive season in one email, without being too cheesy. It also focuses on the new year – I really liked the portion on the email that focused on bauble storage – I didn’t see that anywhere else!

3. Body Shop

A lot of sales emails are bright red, and I because I receive so many, I don’t bother reading them. The continued Body Shop branding and the red products made this a little different.

4. Burberry

Such a sleek and simple email design – I love it.

5. Disney

Notice the bright red again? Disney has given this a magical touch with the Mickey ears.

6. Boden

Again this email was animated (as we expect a lot of emails to be in 2014!). I really like the tone and messaging in this email – great spin on a traditional Christmas message.

7. Glossybox

The black Friday offer and the black and gold header on this template really work well together.

8. Made

A simple email with a strong message and call to action – it tells me what I should do and why.

9. Fortnum and Mason

F&M hampers are legendary, and this email focuses on selling them to the contacts, whilst being informative at the same time.

10. New Look

This is a slightly different style of email to the usual New Look template – but I like it. The images move and the strong sections of the template really break it up nicely.

11. Nivea

I have picked this Nivea template for their recommend a friend process. A simple message with an incentive will surely increase their subscriber numbers.

12. Not On The High Street

NOTHS’ emails are beautifully designed, and have a simple message.

13. Office

I picked this email as, even though it’s not my birthday in December, I appreciated the sentiment, and the specific offer. It’s a great way to boost engagement and drive a sale.

14. Olive Garden

Again I picked this for a similar reason to the Asda email – it focuses on preparing for the new year as a lot of contacts focus on healthy eating.

15. Paul Smith

I thought this email from Paul Smith was simple with no fuss and offered contacts a different outlook on Christmas shopping: simplicity.

16. Pizza Express

This email has a great layout, and an unmissable offer – the simple structure and colour theme really stood out for me.

17. TK Maxx

Here are Wired we love an email marketing and social media integration as it can really expand your reach on both platforms – this I why this TK Maxx template caught my eye.

18. Urban Outfitters

Another month another great email from Urban Outfitters. This animated email promotes their products, but it also adds value in a different way.

19. Vue

This email from Vue has a simple and clear message – it wants us to download their new interactive app. To be honest I think the email can be improved, but it’s a good way of securing downloads.

20. World Stores

I do love an email template that follows a theme, and this is no exception. The navigation is easy to use, and I am encouraged to scroll down and read the rest of the campaign.

What are your thoughts on these campaigns? Let me know which ones you’re loving and hating – tweet me @Wired_Marketing or leave a comment below.