Social media should be a nice pleasant experience for all participants, no matter what your agenda. And for that reason, there are a few rules and regulations in place to prevent spamming, poor content, and an overall poor experience.
Of course, these rules and regulations are broken from time to time, and a lot of companies who have a presence on social media, may not even be aware that they’re flouting the social media laws. If you are found to be breaking social media rules, you may end up getting banned. And that’s not a pleasant experience for anyone.
In this post we will look at the top 5 social media sites, and the way marketers can get banned from social media.
How to get banned from Pinterest
1. Using a company’s name
If you sign up to Pinterest on behalf of a company, you are confirming that you have permission to post on their behalf. If you are not an employee of the company, you do not have permission to post and you will be banned.
2. Pinning images or content that is copyrighted
The content you post on Instagram should be created by you, or you should have a license to share it.
3. Using automated software
Pinterest does not allow content to be posted automatically, in the way that Twitter or Facebook allows. You must manually post your pins and content.
4. Scraping content
Any information or content you take from Pinterest has to be taken manually. It cannot be automatically scraped.
5. Scraping followers for personal information
Your email contacts must have opted in to receive your content, or be part of an opt in purchased list. You cannot take down your follower’s personal information to add to your content list.
6. Placing links incorrectly
Pinterest prompts you to place links a specific place. If you start placing them in ‘unauthorised’ areas, this could result in Pinterest banning you.
7. Spamming comment boxes
In the same way that you can get banned for spamming blog comments, you will be banned for spamming Pinterest comments.
8. Getting banned
You only get one shot with Pinterest, so don’t blow it. Once you’re banned, that’s it for life.
Facebook says you cannot use bots or scrapers without ‘prior permission’, which is kind of an oxymoron.
3. Posting copyrighted content
Facebook can disable your account if you post copyrighted content that does not belong to you.
4. Breaking page Name guidelines
Your Facebook page cannot consist of a single generic phrase, such as ‘burger’. Nor can it include symbols, be made up of all capital letters, or have poor grammar.
5. Collecting user data incorrectly
You must make it clear that your business is collecting user data, and not Facebook, for example if you have a newsletter sign up form on your page.
6. Using generic CTAs in your cover photo
You cannot use your cover photo to ask for Likes, for promotions or use a generic CTA such as ‘Tell a friend’.
7. Running contests outside of a Facebook app
Facebook has a lot of requirements when it comes to running competitions and contests. The contest must take place within a Facebook app or canvas page. The user should not have to Like your page, posts a picture or take any action in order to enter a competition. You cannot notify winners through Facebook either. Be careful with this one.