How to write a great blog post

In this fast paced world, you need to create a blog post that is memorable, and keeps your readers coming back for more. It’s important to use attention grabbing titles and inform your reader what they’ll get in return for spending a few minutes reading your blog post.

Here are 7 simple tips on how to write a great blog post:

1. Let your reader know the content is relevant.

Use a title that’s easy to understand. It might be fun to use a title that’s a play on words, is funny, or a riddle, but it’s easy for a reader to pass by your content. Use your title to deliver a simple and direct message.

Your title will attract a reader, but give them more information in the first paragraph. This will be where the reader makes a decision, should they stick around, or leave now? Tell your reader the main point of your article to keep them on the page.

2. Tell your reader that it will be easy to read.

Make it clear that your article will be easy to read. Use simple language that you’d use in a normal conversation, short simple words, and keep your sentences short and concise. Don’t be patronising to your readers, but don’t use words only an academic would understand.

3. Show the reader that your post is engaging.

Put some personality into your writing. Let the reader see that the post is by a real human, and not a robot. Use real conventions to add excitement and personality.

4. Tell your reader that there’s more to come.

Pull your reader down the page by using phrases such as ‘And that’s not all…’, ‘And we all know what that means…’, ‘But here’s what happened next…’.

Don’t use this trick too often, once or twice per blog post is enough, or your reader will tire of it.

5. Show them where the good stuff is.

Use language such as ‘OK, let’s move on’, to point out where readers should pay attention. People will usually scan a post for the real information, so use subheadings, bullet points or numbered lists.

6. Tell the reader you’re an expert.

It’s important to keep your message simple, yet effective, but you need to tell the reader that you know what you’re talking about. Use industry specific phrases and jargon, but don’t go overboard. Try to explain the jargon with a link out to an explanation for example. That way, readers who are beginners in your field will feel catered for.

7. Tell the reader when to stop reading.

Signal to your reader that your post is over, and they can stop reading now. Use ‘In conclusion’ if your post features a conclusion. By saving your reader time, you’re adding value.

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