Social

Is it time for a social media spring clean?


This might seem like a late post for some people, but here in England, spring has taken it’s time, and has only sprung over the last few weeks.

As I type birds are tweeting, the sun is shining, and we’re counting down the seconds until we can crack out the barbecue – like most Brits we love the risk of heating up the Barbie whilst daring the rain clouds to roll over.

Anyway, I digress. As spring is finally here – it can only mean one thing – it’s time for a spring clean – and I don’t just mean your kitchen.

Spend a few minutes to make sure your social media presence is as good as it can be. Your social media is a front line representation of your company and will often be the first impression that your customers will have of you.

Here’s how you can give it a spring clean:

-   Delete profiles on inactive social sites

You’ve probably witnessed the changing landscape of social media first hand. Every other week a new social site is launched, or so it seems. If like me, you like to hop on the bandwagon to check out all the fuss for yourself, you’ll probably have profiles all over the internet.

An unused profile makes your company look lazy and not bothered. Spend time deleting old social networking profiles for two reasons: you won’t worry about them anymore, and customers won’t have the wrong impression of you, if they stumble across your Bebo page by accident.

-   Update profiles

Spend time revising your profile and the ‘about’ section on your social sites. These areas are not updated often and may have an old email address or telephone number. Consumers will then have up to date details about your business, what you do, and what value you can offer.

Consider updated visual aspects of your social pages. Of course, your picture and your background will match your branding, but consider changing it for the time of year, or for a special offer you’re featuring for example.

-   Check promotional links

If you feature links in your social profiles, it’s time to check that they work correctly. Sometimes links break, so make sure all links work and direct the user to the correct place. Ensure that no links take the user back to old social media pages. Again it makes you looks sloppy and negligent.

-   Social media updates

Some of the high profile social sites have had updates this year (Facebook and Pinterest for example), and have changed the layouts of their pages. Your picture and text may appear in different places, which will affect the entire look of your page. Remember when Facebook started allowing users to include a Cover Photo? Imagine how rubbish your page would look without one. Make sure you aren’t missing any social media key ingredients.

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