July: Top 20 Professional Email Templates
It’s the end of another glorious summer month, and it’s time for our round up of the best professional email templates that have landed in our inboxes this month. If you’d like to submit a template to be used in August’s post, please tweet us @Wired_Marketing – we’d love to hear your views, and find out which types of email template you are loving and hating.
These templates are in alphabetical order:
Great images and easy to read text have ensured that Bank cement their place in our Top 20. The positioning of the images draws the reader further down the page, and the call to action positioned at the top and bottom of the email doesn’t confuse the reader and tells them what to do.
As the email is informing contacts of a new selection of spicy and hot products, the out border of the email is ideal. The charged edges ensure the reader understands how spicy the products are, and the ‘Spicy Badge’ at the bottom of the email is a great way to drive engagement.
This email is slightly different to the ‘normal’ Clarks email. It is simple, draws your eye down the page, doesn’t overwhelm, and shows off their products.
4. Dairy Queen
This email really caught my eye. You can’t view it in this post, but in Gmail, the top image on this template is a GIF, and moved between 3 or 4 images. As the image was placed above the fold, it seriously made an impact and made me read on. And I got some free stuff – YES.
5. Estee Lauder
Again, this Estee Lauder email was made up of a number of GIFs. The individual products popped up on my screen, and caught my eye. Simple but effective.
I really liked the countdown at the top right of the email informing me how long was left in the 72 hour sale. This really instills urgnecy into the contact and asked them to take immediate action. I would’ve liked the image at the top of the email to be more visually striking.
7. Fortnum & Mason
This email template was actually a welcome email after I signed up to their newsletters. The image is quite large, and will get blocked by a lot of email clients, but as I signed up, I was happy to download them immediately. And I’m glad I did. The image is gorgeous, and signifies what Fortnum & Mason are all about.
8. French Connection
As with the Bank template, the positioning of the images draws your eye down the page. The simple text and background really allow you to focus on the product. Again, the simple call to actions – one at the top and one at the bottom of the email – are there to instruct the contact and not confuse them.
This yummy looking email from Hershey’s was sent out around the 4th of July. And OH MY, it does the job. I want one of everything. The call to actions are very simple and can easily get missed, but by clicking on the images you are still taken to the desired page.
There is quite a lot of information packed into this email but the image above the fold is visually striking, and encouraged me to read on. The navigation at the top of the page is simple, and the social sharing icons explain what the contact will gain by following Homebase across their various channels – a great technique.
11. House Of Fraser
GIFs in email is definitely a growing trend in the email world – here’s another. The pink line across the ‘O’ in ‘Hour’ moves around the ‘O’, as a clock hand would – again promoting urgency, and encouraging the contact to take action. By only highlighting 3 products House of Fraser it pushes the contact to find out more. Unfortunately there isn’t a striking call to action – maybe they can include one next time.
12. Jacadi Paris
Jacadi Paris is a French clothing brand, and the products included in the campaign tell you that. The products are laid out in a simple way, in specific segments – and they are really cute. Whilst the call to actions aren’t that obvious, I think they work well as they name the product at the same time.
13. Martha Stewart
This isn’t a typical email that we would usually include in this post, but the banner at the top and right of the email caught my eye. The text is quite long, and it could put people off from reading. This is a sales email though, so the amount of text is understandable. The call to action matches the rest of the content, but it does stand out.
14. Nature Baby
This email is nice and simple and includes some lovely products. There are more images than text, but the text tells contacts about the products so they know what they will see when the images are downloaded. I really like the image of the baby wearing a similar product to that advertised on the right. And the anchor above the call to action ties the theme together nicely.
15. New Look
Following from the GIF trend, New Look took this email to the next level. And I must admit that it’s one of my favourites from this month’s bunch. Each individual square on the template moves to another image. The email is promoting their social media accounts, and the email works really well to highlight exactly what the contact will see when they start following New Look. Loved it New Look – kudos to you.
16. Not On The High Street
Another great example of a GIF in action. The ‘SALE’ image starts at sold pieces of soap (?) which begin to melt. A great link from the email copy at the top of the template which says ‘Our prices can’t take the heat’.
17. Rigby And Mac
This is another welcome email which works really well. The combination of text and email allows for contacts to fully understand the context of the email, if they don’t want to download the images. And they gave me a 10% off welcome code – thanks!
Another GIF! The whole top image, which is currently orange, changes to blue with a different sales offer. It’s like a disco in my inbox. The images of the products are simple and laid out in an easy to digest way. I would’ve liked to see a strong call to action which takes the user to a dedicated landing page.
Whilst this is primarily a sales emails, it is also promoting a social media campaign. Brands can use their customers as their advocates, and Topman are doing just that buy encouraging customers to take pictures of themselves wearing the products. A great way to boost your brand.
20. Urban Outfitters
This email from Urban Outfitters is a little bit crazy, but I love it. Once you have received a few of UO’s emails, the layout, the colouring, and the design become easily recognisable in your inbox. There’s loads of information in the email, and I love the choice of images. However, the images may mean this email is caught in the spam filter, without the correct email authentication.