June: Top 20 Professional Email Templates
We’re well aware that we’re a little early for this post, but with so much going on at Wired HQ, we took the executive decision to post 3 days before the end of June. I’m sure our readers won’t mind.
1. Bon Appetit Magazine
This email template is simple, straightforward and offers value in a variety of ways. At first glance, I did think the amount of text may be off putting to recipients, but once I read the text, I thought it was a fantastic idea. The text is a recipe for the yummy burger pictured above. Bon Appetit offer recipes open their website, so this was the perfect way to entice the readers to visit the site.
Boots emails usually follow the same pattern: large, impactful, colourful images, highlighting products and recent offers. This email is very similar, but it caught my eye for another reason: it adds value to recipients above and beyond their usual communication. Ultimately, Boots are promoting their products, and want people to buy them, but they have shaped their summer prep into a Camp shaped theme. I like the countdown, the summery images, and the fact they are not directly trying to sell me something. I want to click on the numbers and find out more.
3. Charity: Water
Of course, from the content of the email you can see it’s a couple of months old, but I stumbled across this template and immediately liked it. It’s simple, friendly, and includes another type of media, which has been proven to increase open rates. As video in email isn’t quite there yet, I’m assuming this is a screen shot, with a play button which links out to YouTube.
Whilst this template follows the usual retail email connections, i.e. great images, lots of links and lots of call to actions encouraging the user to shop now, it did stand out in my inbox. The design; the border, the positioning of the shoes, and the festival theme add something a bit different, and encouraged me to view other shoes on their site.
This eROI email uses cool hand drawn style images to give the email a similar feel. If you look at the non-image sections they are very plain, it is the images which give the email a cool hand drawn feel. The call to actions are very basic looking, i.e. they aren’t placed on buttons, they are part of the text, however, they are all different and refer to the text above.
I really like this email from design agency Glasshouse. It’s weird – what is that thing? Why is there a helm in the sky? There are too many questions to ask. BUT the email is so intriguing that I want to read on, and find out why I have received this email. I like the overview at the top of the email which then goes into more detail as the user reads on. The black background also works well, as not many email templates use such dark colours, and I really like the ‘kisses’ at the bottom. X x x
I take one look at this email and think YUM. And a coupon at the bottom? Nice one. Kashi have used nice colourful images of their products. Good use of title banners which makes each product really stand out. They have balanced up the use of images with a decent amount of text. The call to actions are quite small, and could be placed on a button or different coloured background to ensure they really stand out from the rest of the page.
8. Mr Porter
This email template stood out because, like the Boots email, it shrugged off normal Mr Porter conventions (yes I receive male emails – for research purposes obviously). I liked how Mr Porter told me how they were, without displaying rows and rows of different items of clothing. The one thing I didn’t like about this email was the swirly, handwriting style text. It isn’t the easiest text to read, and as email users skim, it could put them off from scrolling.
9. New Look
I mainly use Outlook for both my work and personal emails, and when this arrived I didn’t notice that it was a GIF, until I opened it in PowerPoint to upload it to this post. With other email clients, GIFs are displayed, so the user experience may be different depending on your client. I really liked how the moving images highlight different prints and show case the designs in a different way.
Path is a private messaging service, so I’m not 100% certain why they are sending food icons – but they are really cute and retro (can we call 8 bit retro yet?). I’m assuming the email is promote the icons that are for sale and to highlight the skills of Susan.
I wish we had Pinkberry in the UK because this email makes me want one. The One Handed Pinkberry or The Pinkberry Mini – I’m not fussed really. (NB: There are Pinkberry stores in London – but nowhere else. Sad face)
Anyway on to the actual template. This email follows email marketing best practice: balance of images and text, social sharing links, links out to a newsletter sign up form, asks recipients to add email to Safe Sender list and includes an unsubscribe link. The only thing I would critique is the lack of a call to action.
There is a lot of information to take in in this email template. The main focus of course is the new salads, and there is a good balance between images and text. The call to actions are large and tell the reader what to do, but as the colouring is quite similar to the rest of the template, they do tend to blend in.
13. River Island
I love the Wimbledon theme within this email template. It was one of the first tennis themed emails I received, but I’m sure there’ll be more as Wimbledon heats up. The continuous theme of the green tennis ball shaped graphics links the email together, and encourages the reader to continue down the page.
I really liked this template because it’s quite different to other templates I receive on a daily basis. I like the idea of a short introduction in the top left of the template, so that users understand the email if opened in a preview pane. I also really like the mixture of the film stars actually placed within the stars. Very cool.
15. See’s Candies
Can you see a theme within these templates now? Another food based email has made the cut this month. I like this email because it’s straight to the point and simple. The call to action has pride of place in the email, and the email doesn’t overwhelm the user with lots of information.
This email is topical, the main graphic is really nice, and the call to actions inform the contact what they should do next.
My only critique would be that there are too many call to actions underneath each outfit. Superdry could’ve created a landing page which featured the items in the email, instead of placing over 10 CTAs in one email. It could be seen as overwhelming to the recipient and by using a landing page you can easily measure the contacts who are engaged.
Again Topman are stepping away from their usual email templates and using dark backgrounds. I really like how the word SALE is highlight as though it has a spotlight on it, really drawing the reader’s eye towards it. How the word is constructed also ticks a box for me. It’s something different and showcases products as the same time.
18. Urban Explorer
Again, this template is a good few months old, but that doesn’t stop it from being a great template. What I really like about this template is the brand consistency from their website and social media sites. Urban Explorer is a free service which sends weekly emails suggesting great activities in London especially for children. Whilst it’s probably the parent who will receive the email, the images really work for kids, who will no doubt pick an activity based on the picture.
A gold cheeseburger? Yes please. I need to find out more. Let me click the call to action.
I’m sure Urbandaddy aren’t really offering a gold plated cheeseburger, but I want to know exactly what perks they are offering. The striking image pulls you in, and the call to action is easy to locate, and you even get money off if you use a code. Fab.
As you would expect from Versace, this email is slick, smooth and sophisticated. I really like the continuous colour theme throughout this email, the black and gold on the white background work really well. And the purple call to action really pops from the page. I also really like how Versace haven’t included a great deal of text in their campaign – they let the products speak for themselves.
Take a look at the previous email templates here: