October: Top 20 Professional Email Templates

It’s been a busy month here at Wired HQ – we’ve got some fantastic new clients and we’ve seen some great performances from some of our client’s campaigns.

At the end of each month we search for the top 20 professional email marketing templates that we’ve seen. We’re looking for inspiration for suture email marketing campaigns, as well as innovative and interesting campaigns that break boundaries.

We also look for campaigns that follow best practice procedure, such as having a large and vibrant call to action button, a view in browser link and mobile header, and a good image to text ratio.

Take a look at the top 20 below. Which one is your favourite? Should your template be included in November’s round up? Let us know @Wired_Marketing.

(PS. This is in alphabetical order)

1. Apple

We’ve included Apple in this round up before, and for good reason. The email is slick, straight the point, and the imagery is fantastic.

2. The Body Shop

The imagery and colour scheme really caught my eye. I always look out for Body Shop emails as they include great offers, good call to actions and the products are displayed well.

3. Clarks

I chose this Clarks email over others I had seen as they are mixing their charitable efforts with their sales promotion. The call to actions follow the colour theme and they stand out.

4. Fortnum and Mason

We included this email template on our social media sites, as it was timely and relevant to the christening of Prince George. The descriptions of each product have a light hearted tone whilst being sales orientated.

5. Giraffe

If you haven’t eaten a burger from Giraffe – then this email makes you want to. There is quite a lot of text to read, but it makes for a good image to text ratio. The promotion of the app and the social sites is great too.

6. Hersheys

Next week we will be looking at the best Halloween email templates that we’ve seen, but this one had to sneak into this post. The email follows the Halloween theme throughout, the call to actions are not clouded by other information, and the iomages let your imagination run wild.

7. H&M

Whilst some people may not look twice at this email, the imagery really caught my eye. The products are showcased beautifully, and nothing distracts from them. There is more imagery than text which may mean that users who don’t download the images won’t understand the email, and it may be caught in some spam filters, but if you do see the email in full – you’ll want to click through (provided you’re looking for an LBD).

8. Lipsy

This email contains a lot of information, but I have picked it for the theme. The header explains what Midnight Glam is – for those of you that don’t know – and then the products are provided. Lipsy have also been using Gifs in their templates for the Kardashian logo which does catch your eye upon opening.

9. Made

Made’s emails are always slick – they look fantastic. The imagery of the featured products is always fantastic and the simple call to action catches your eye – I just wish it was a little further up the page – perhaps it is was above the fold more users would take advantage.

10. Nando’s

The Nando’s brand is one that is taking the UK by storm – the language used, the tone and imagery are all 100% on brand – and they show other companies how it’s done. From a technical point of view, the titles on the sub-articles aren’t exactly aligned and neither are the imagery – but that’s just being pedantic.

11. Neiman Marcus

Neiman Marcus emails have caught our eyes multiple times with their bright imagery, and sometimes unusual content. This Christmas email is enticing and makes me want to find out more about their new arrivals – exactly what a good marketing email should do.

12. New Look

It’s becoming quite a usual occurrence for New Look emails to feature in our Top 20! But that’s because, in my humble opinion, they’re great. The layout is always representative of their brand, and the imagery of the products is great.

13. Not On The High Street

This email is long enough to give the right amount of information, and short enough to entice you to click more. The social sharing icons are large enough to encourage the user to click, but not too big that they overwhelm the email.

14. Office

This is a great welcome email from Office. I have referenced this email in the past as the social sharing section of the email is fantastic, and a real example to other brands. This section of the email tells the user what to expect when they start following them across social sites – and this is a great way to encourage users to get involved.

15. Paperchase

This Paperchase email was one of the first Christmas templates I received – and I love how simple and straight forward the design is. The prints on the wrapping paper are easily displayed and the 3 for 2 stickers are not overwhelming and cheesy.

16. Pizza Express

Who doesn’t love a Pizza Express pizza? This email makes me hungry just looking at it (as you can tell, I think food emails are great)  - the call to actions are simple and to the point, and the offer at the bottom is a great way of encouraging contacts to make a purchase.

17. River Island

This email stood out for me because of the illustration on top of the imagery – this ensures no matter the product, the email is relevant to the time of year.

18. Stylist Pick

After the Gmail tabs were introduced, a lot of companies sent out these types of emails to make sure their promotions were still seen. The hype died down around the Gmail tabs – but Stylist Pick have sent this to remind contacts of what to do. The tone of this email is nice and relaxed without being to forceful.

19. Supremebeing

Supremebeing’s emails are very image intensive; however, they also provide value to the user so they are more likely to download the images upon receiving the email.  The close up on the product is a really great way to encourage the user to scroll down the page and read more about the product.

20. Toys ‘r’ us

This Toys ‘r’ us email is so sweet, and the call to actions are bold, bright and catch you eye – as a user you are in no doubt about what they want you to do next.