40 Ways to Measure Marketing Success
When developing a marketing strategy, we must try to change small aspects at a time and then we can track and measure the success of our marketing. Often we have big ideas and want to change everything we do, but when doing this...
Understanding The Halo Effect
The halo effect is the concept of an individual seeing or reading an email and then reacting or returning to a brand. This is usually through something they have seen or been positively impacted by, even subconsciously. It may be...
Data Acquisition and Sign Up Brand Examples
We have learnt that data acquisition can be difficult but the best way to gather new data is to offer something in return. In this blog post we explore how top brands work to collect new customer information. “H...
Why create an integrated marketing strategy?
Many businesses are not choosing to create an integrated marketing strategy but what are the real benefits of doing so? Will altering your strategy really change the effectiveness and strength of your marketing? Here we have...
Creating A Holistic Marketing Strategy
What is a Holistic Marketing Strategy? A holistic marketing strategy is the concept which unites a business together to impact the strength and progression of both sales, marketing and other in house teams. It allows employees to...
Building Your Email List Organically
It’s very well choosing to use email marketing as part of your marketing strategy, but it’s no good without one important thing – data. So how do you go about building your email list organically? Well let’s find out…...
Explore the Lifecycle Marketing Funnel
The lifecycle marketing funnel explores the theory of leading a prospect throughout each step of their customer journey whilst monitoring their movements and using data to analyse behavioural patterns. This allows you to then set...
SMART Email Marketing Objectives
When defining your goals and creating a strategy, you must be clear of your aims so you have realistic targets that can be attained, to enable you to grow and strengthen your marketing strategy. To do this we recommend using the...
Why use email personalisation?
In this article we will be exploring why using email personalisation impacts the success of your marketing strategy and how it can create a positive impression for both your company and customer. According to a recent survey...
The 4p’s of Email Marketing
Using the 4P’s of Email Marketing when creating a defined strategy enables you to keep your audiences preferences at hand. Learn more about the 4P’s and how to include them in your strategy. Persuasive – this relates...