Peter Jones relaunches Jessops stores

Photography retailer Jessops will once again open its doors, thanks to former Dragon and entrepreneur Peter Jones.

Jessops went into administration back in January, but Peter Jones paid £2million last month to help revive the chain. Over a hundred Jessops stores were closed earlier this year, resulting in a loss of 1500 jobs.

Mr Jones will initially reopen 6 stores, and another 30 stores will be reopened over the following month. A new website will also be launched and first year sales are predicted to hit £80million.

Mr Jones said the branches will look similar to previous ones, and will still feature a ‘play table’ where customers can try and compare products.

There are also plans for a Jessops Academy, where customers can take photography courses, and the option to collect items ordered online.

Mr Jones also vowed to compete with web retailers: “I won’t be surprised if Amazon copy a collect-in-store model in a few years. I hope to rebuild an amazing brand, even though I am aware it’s a huge risk.”

Jessops called in administrators, PricewaterhouseCoopers, at the start of the year after a period of poor training as customers favoured the digital retail space.

Mr Jones said: “I’m taking the helm as Chairman and Chief Executive because I believe Jessops is an iconic British brand which can lead the retail resurgence on Britain’s high streets, powered by new innovations and world-leading, expert staff.

I’m convinced the great British public will get behind Jessops and look forward to welcoming the first new customers through our doors’’.

Pic source: AOL

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