Primark trials ecommerce sales through ASOS
Primark has begun selling clothes through e-commerce site ASOS. Primark said it would sell a limited number of items online for a trial period, in order to gain ‘insight’ into online retailing. Many marketers have questioned why Primark had not tapped into this marketing in the past.
If the trail is successful, the budget retailer may begin to improve its online site, which does not currently sell products. Primark have a massive presence on the High Street, and have concentrated on improving their physical presence over the last few years.
The trail with ASOS will include a limited number of items for a temporary period, but it is unsure how long the trial will last.
Primark announced the trial in a statement, and described ASOS as a ‘retail phenomenon’. The statement said: “With their unique take on the latest must-haves and newest trends, Primark fans can get their hands on their award-winning affordable fashion, from skinny jeans and denim to skater dresses and printed t-shirts.”
A spokesman from Primark said that the company remained committed to opening new stores in the UK, and across continental Europe. The retailers recently opened a store in the southern French port city of Marseille in December, followed by a second store in Dijon.
Primark also has six stores in Spain, two in Germany, two in Austria and one in the Netherlands. The company has seen rising sales in recent months.
ASOS has also seen sales rise by 34% to £352.3m in the six months to the end of February. It currently attracts 20 million people to its website every month.