Professional Email Templates: M&S fires out a great #RoyalBaby campaign

When it comes to professional email templates, M&S rarely put a foot wrong. (Tweet This!) In fact, they have featured in our posts on the best email templates multiple times. Their designs usually follow the same conventions, making them easy to read and understand. The promote action from the user, and are usually relevant to the time of week, day or year that the campaign has been sent.

This time, M&S has outdone itself. Here at Wired, as you can understand, we are email crazy. So our inboxes are full of promotions, transactions and newsletter emails, simply to understand how the email marketing world is changing and developing. When this landing in my inbox at around 10pm last night, I was impressed. The future King of England had only entered the world 5 and a half hours before, and here M&S were, right on top of the ball.

I received this email:

I thought the timing of the email was impeccable. And how cute are those babies? Royal Baby fever is currently sweeping the nation (and the world) and what better way to get attention than by striking whilst the iron is hot? Well done M&S!