Spending through Mobiles reached £7.5bn in 2012

Over the last year £7.5 billion has been spent through mobile devices.

Some £62.4billion was spent on online retail sites last year and as online shopping continues to grow, so does mobile retailing.

In 2011 sales via mobile devices made up only 4% of the total e-tail sales, but in 2012 shopping via a mobile tripled and made up 12% of all e-tail sales.

Mobile retailing growth was consistent throughout the year at 300%, but as to be expected, this slowed down in the last quarter.

Chris Webster, Vice President of Consumer Products and Retail at Capgemini said: “The results leave very little doubt the value advancements in mobile technology have brought to the retail sector, however we have seen a clear division in the mobile channels, with shoppers four times more likely to purchase an item on a tablet device over a smartphone.

“The slowdown of sales made on a smartphone suggests there is an issue with the customer experience retailers are offering. If retailers are to reinvigorate the level of adoption, they must recognise the difference in the mobile channels and build specific customer experiences for the smartphone.”

Site visits on mobile devices increased by 13% from 2011 to 24% in 2012, meaning that site visits and purchases online are leveling off.


Source: IMRG Capgemini Quarterly Benchmarking survey

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