How to avoid a ghoulish email marketing campaign
Frightful email marketing campaigns can damage your company’s reputation, lose sales, and cause people to unsubscribe. And the fewer people that see your email campaign, the less chance you have of converting them into a sale....
Email Marketing campaign changes over the last five years
Email marketing is constantly changing. It remains one of the most popular ways for brands to interact with their client base, whilst also attracting and retaining new business. In fact, the only digital tool MORE popular than...
Is your email marketing campaign failing?
The unfortunate truth is that not every single email marketing campaign you send will have fantastic open rates, wonderful click through rates, and brilliant conversion rates. The great thing about email marketing is that almost...
5 ways to ensure your email marketing campaign is delivered
When it comes to deliverability, many email marketers have mixed opinions. There are those that dread contacts pushing the ‘spam’ button, and there are others that welcome the feedback from the campaigns. Spam complaints can have...
Stop using no-reply addresses in your email marketing campaign
You’ve probably seen ‘no reply’ email addresses when receiving email marketing campaigns into your inbox: noreply@company.com. It’s quite a common practice amongst marketers to use a no reply address as their ‘from address’. Many...
14 Email Marketing Campaign Pet Peeves
Have you ever received an email marketing campaign that’s really got your goat? How about receiving an email that you know you didn’t sign up for? Or perhaps you did sign up, but when the email arrives it contains nothing you...
How a PS can support your email marketing campaign
Using a PS in an email marketing campaign is becoming one of the fastest growing techniques, as more and more companies begin to understand how a simple line can boost your campaign. Postscript, otherwise known as PS, comes from...
Could an opt out email help your email marketing campaign?
Yes that’s right – an opt out campaign. Email user’s inboxes are getting fuller as the months and years go by. A large majority of companies use email to contact their customers and prospects, every social media account requires...
Father’s Day Email Templates Analysis
Another father’s day has come and gone – and did you remember to buy the special man in your life a gift? As these types of holidays approach, retail and ecommerce stores ramp up their email marketing campaigns, and even social...
The worst email marketing campaign you will see
There are loads of resources out there, designed to help you create the perfect email marketing campaign. In fact, we have those resources, and email marketing best practices. It’s all well and good guiding email marketers on...