Marketing
Data: Are you working within email marketing law?
Breaking email marketing law is a serious offence. Any email marketing campaign you are planning must comply with relevant regulations. Without data, email marketing is a redundant medium. Using the wrong or old data can ruin...
Marketing
Why Emotions can Help Sales Better than Discounts
What is it that makes people open, click and convert in response to your email marketing campaign? Is it your competitive price that gets them engaged? Your amazing offer? Or is it something more, something intangible that...
News
Mobile Email Marketing Open Rates Hit All Time High
A report by Knotice has shown that the proportion of email opened on mobile devices hit 41% in the second quarter of 2012. Of the 41%, smartphones make up 29% of the total and tablets make up the remaining 12%. And good old...