Is your email marketing campaign failing?
The unfortunate truth is that not every single email marketing campaign you send will have fantastic open rates, wonderful click through rates, and brilliant conversion rates. The great thing about email marketing is that almost...
8 Ways to Write Wicked Whitepapers
A whitepaper is document that helps someone understand a product or a problem. White papers are usually less than 10 pages long, and aim to answer some of the more common questions regarding a specific subject. Whitepapers are...
23rd August: Top 10 Tweets of the Week
Take a look at this week’s Top 10 Tweets of the week for the latest email marketing news and updates. “Email opens on smartphones and tablets have raised 80% over the last six months.” http://t.co/3zNCDQdQDE —...
Stop using no-reply addresses in your email marketing campaign
You’ve probably seen ‘no reply’ email addresses when receiving email marketing campaigns into your inbox: noreply@company.com. It’s quite a common practice amongst marketers to use a no reply address as their ‘from address’. Many...
16th August: Top 10 Tweets of the Week
We’re half way through August and here’s another round up of this week’s Top 10 Tweets. Our list aims to keep you one step ahead of the email marketing game with informative content that we’ve seen through...
The seven deadly sins of email marketing
There are a lot of things that can go wrong with your email marketing campaign – an image rendering incorrectly, dynamic content pulling through incorrect information, typos, broken links – the list goes on. If you do make a...
What are buyer personas and why are they important?
When generating content it’s always better to have a buyer persona in mind. You need to have a target for your content, whether that’s a tweet, a blog post or an email marketing campaign. Your content should be useful for...
9th August: Top 10 Tweets of the Week
Here are this week’s Top 10 Tweets – this post has been built with our followers in mind. We want to make sure you’re one step ahead, so we provide you with the latest news and updates from the world of...
The best food & drink Welcome Emails
Around two months ago, we produced a blog post dedicated to Welcome Emails. We looked at marketing best practice and some popular retail examples. Today, we’ll look at welcome emails from the food and drink industry, and see if...
Why email marketing matters to recruiters
Technology and marketing techniques are constantly evolving and changing, but one form of marketing remains as popular as ever – email marketing. Email marketing is an effective way of communicating with prospective clients and...