23 Things to Consider to Boost Sales
To stay ahead of your competitors you must continually innovate, not only with your products and services, but with your marketing too. It may be difficult to find the time to execute an effective email marketing campaign, but...
Peter Jones relaunches Jessops stores
Photography retailer Jessops will once again open its doors, thanks to former Dragon and entrepreneur Peter Jones. Jessops went into administration back in January, but Peter Jones paid £2million last month to help revive the...
A Handy E-commerce Website Checklist
Ecommerce websites are a revelation for retailers. They allow customers to browse your entire catalogue of products and compare them with other sites all from the comfort of your own home. Of course, all of this depends on...
George at Asda will launch new Graduate Fashion Brand
Clothing brand George at Asda will launch a new fashion brand this week. The new brand will champion up and coming British talent. G21 Talent is a new range of graduate designs handpicked by the brand at last year’s Graduate...
Debenhams poaches Argos e-Commerce Director
Department store Debenhams has poached Argos’ e-commerce chief to help promote its multichannel strategy. The previous chief, Simon Forster left at the end of 2012. Ross Clemmow will operate as Divisional Trading Director of...
B&Q Owner Announces Fall in Profits
Kingfisher, owner of B&Q DIY chain, has announced a big fall in profits after what it called a ‘tough year’. Pre-tax profits for the 12 months to the end of January were down 11.4% to £715m, compared to a year earlier....
Spy on your Competitors to Improve Your Strategies
There are hundreds of ways to improve your digital marketing campaigns; A/B testing, surveys, and usability studies are all important. But what about spying? Have you thought about looking at your competitors and what their...
Nike Shares Jump as Earnings Beat Forecasts
Nike’s quarterly profits have beaten analysts’ forecasts due to US sales recovering and lower material costs helped offset continued weakness in China. The world’s largest athletic shoe and clothing retailer posted a...
4 Reasons your Customers Don’t Trust You
In general, customers buy from brands and companies they trust, although many companies make fundamental errors that lead to distrust. These four common errors tell your customers you can’t be trusted – but don’t worry, they can...
Customer Insights | What does your customer want?
Customer insights are defined as understanding what your customers want, how they want it, and when they make their buying decisions. This insight can be gained in many ways – ranging from customers complaining to proactively...