10 Tips for Effective Email Marketing
Email marketing is so vast, the options and opportunities that we now have at our fingertips enable us to make anything possible through this flexible medium. In this article we will explore 10 tips that we have written to assist...
Email Marketing Do’s & Don’ts
Email is every changing and developing and many of us are already taking advantage of the power of email but often it’s easy to become complacent. Here some tips on the do’s & don’ts of email marketing,...
7 Tips to Improve Your Email and CRM Integration
A Customer Relationship Management (CRM) is a platform which allows you to manage your company relationships and interactions with prospects and customers. This enables you to track and manage your contacts providing an attentive...
Conversational Email Marketing Automation – 8 Ideas for your Business
Conversational email marketing automation workflows allow you to hold a customers engagement through a series of campaigns in an organic colloquial manner. Here we explore some campaign series ideas that enable us to connect with...
Top Ten Tips for Data Automation
Automation, automation, automation – it really is the buzz word of the marketing world at the moment. We’ve put together 10 of our top tips for anyone looking to start using marketing automation or looking to further...
Making background images work in all email clients (Even Outlook 2010!)
A year ago you may have gone to an email designer and asked “why can’t you make this email look exactly like my website? Where are the animation effects, gradients and background images?” Any designer who has worked with email...
Writing content suitable for email marketing campaigns
Writing content for a captivating email marketing campaigns can be hard. We’ve been there and done it ourselves. When you’re contacting a new data set for the first time, or talking about a new product, you want to make sure the...
How to establish yourself as a thought leader
You’ve probably heard this before, but we’ll say it again: content is king. Google’s algorithm now favours those websites that are offering informative, relevant and interesting content, and these sites are the ones most likely...
Valentine’s Day Email Marketing: 3 Top Tips
Valentine’s Day is a massive money making machine for retailers and other companies alike. In 2013, an estimated £18billion was spent – so can you afford to overlook it? In this post we’ll give you 3 top tips for sending lovely...
Add a little love to your Email Marketing Campaigns this Valentine’s Day
The next big opportunity for retailers, and commerce stores alike is Valentine’s Day, and as we’re only days away, we thought we’d share the love and give you some email marketing inspiration. According to EA Online Marketing,...