Christmas email marketing last minute tips
Nights are darker, the air is colder and the Christmas season is approaching. But the one thing we want to know (besides if you’ve started your Christmas shopping yet) is how’s your Christmas email marketing coming along? You may...
How to avoid a ghoulish email marketing campaign
Frightful email marketing campaigns can damage your company’s reputation, lose sales, and cause people to unsubscribe. And the fewer people that see your email campaign, the less chance you have of converting them into a sale....
18th October: Top Ten Tweets of the Week
Here’s a list of the best news and industry updates that we’ve seen on Twitter over the last week. Our Top Ten Tweets aims to keep you on top of the email ball whilst continuing to reach your email marketing goals. 6 Seasonal...
11th October: Top Ten Tweets of the Week
Here’s a list of the best news and industry updates that we’ve seen on Twitter over the last week. our Top Ten Tweets aims to keep you on top of the email marketing ball whilst continuing to reach your email marketing goals....
Using Instagram for marketing
We’ve focused on how Facebook, Twitter, Vine and Pinterest can help your business, but we haven’t yet looked at Instagram. Instagram is an image sharing social site, which was bought by Facebook back in April for a massive $1bn....
Using Email Marketing Campaigns Post Sale
Marketing is usually used to push consumers towards the point of sale – after all, you need to market your produce to make sales right? But email marketing campaigns can be used for a variety of points in the sales cycle. Lead...
Is your email marketing campaign failing?
The unfortunate truth is that not every single email marketing campaign you send will have fantastic open rates, wonderful click through rates, and brilliant conversion rates. The great thing about email marketing is that almost...
9 Ways to Improve Recruitment Email Marketing
For every £1 spent on email marketing, the average ROI is £21.48. It’s proven that email marketing works. Due to the rise in social media, most people probably think that recruitment email marketing is outdated and slow, but in...
Stop using no-reply addresses in your email marketing campaign
You’ve probably seen ‘no reply’ email addresses when receiving email marketing campaigns into your inbox: noreply@company.com. It’s quite a common practice amongst marketers to use a no reply address as their ‘from address’. Many...
How to Optimise your Email for Mobile Devices
When you hear the words ‘mobile optimisation’ a wave of dread may come over you – and you’d be forgiven for thinking that it’s terrifying. Optimising your email for mobile devices is not difficult, and the thought of doing so...