UK Email Marketing smashes records
Is email marketing dead? Er, well no, not at all! Over the first 6 months of 2012 the number of email marketing messages sent smashed historical UK records, highlighting the need for fantastic campaigns here in the UK. Figures...
Optimising your Mobile email template design
It’s important to optimise your email template for mobile devices so that your customers have a consistent brand experience, no matter where or how they access your email or website. Before we run through the necessities, first...
Tips and tricks: Designing an email template
Creating professional email templates for your email marketing strategy is a good idea. Input your content and images into the ready made templates and send. Simple. Customising a template will save you time and effort,...
Why you should use Professional Email Templates
There are over 2 billion email accounts currently live across the world, and over 100 billion emails are sent each day. It is thought that only 14% of these emails are actually important; the rest is made of marketing, sales and...
Differences between Australian and UK email marketing
The internet has allowed us to be free. We can post what we want, where we want (within reason), and we can shop where we want. The internet has allowed us to buy products from whatever country we choose. So if you’re based in...
What is the best time to send email marketing campaigns?
Email marketing is one of the main ways that companies communicate with their subscribers and potential customers, despite the rise of social media. This form of marketing is not going away, but traditional best practices are...
Benefits of a Managed Email Marketing Campaign
When choosing an email marketing provider you may ask yourself some (or all) of the following questions: what is an email marketing provider? What is a fully managed email marketing campaign? Should I manage the campaign myself?...
Why you should use a UK email marketing provider
It can be hard trying to decide which email marketing provider you should use. There are so many variables within the marketing industry, that you may feel overwhelmed if you’re new to the game. Just with other types of services,...
Top Ten Email Marketing Tips and Tricks
If you’re considering using email marketing as part of your overall marketing strategy, you may think you need specialist knowledge, tonnes of money, and lots of time. But that isn’t the case. Here are the top ten email marketing...
Email Etiquette: Email Marketing Best Practices
The best marketing strategies will combine both inbound and outbound marketing channels. Inbound marketing continues to be critical to those companies looking to harvest demand and serve content. Outbound marketing however, is a...