Three simple techniques to improve social engagement and generate leads
The internet is a great thing, it has developed so drastically over the last 10 years and it now allows us to like, share, follow and communicate with individuals from across the globe with the simple click of a button.
So it’s time to stop slacking and jump on the social band wagon and join in with the new online marketing world which is growing rapidly. To make sure you are doing it right you need to keep in mind the word ‘social’ this isn’t your traditional sales targeted marketing, it’s a new era of connecting with your audience on a personal level. You should aim to project your companies voice and culture, whilst enticing your prospects through creative content, reliability and customer expectations.
Sharing content is a two-way street, you shouldn’t just expect people to like what you are saying without dishing out a few compliments and comments yourself. Creating real time organic discussions allow each customer to feel that they are connecting with your brand on a personal level and therefore creates a platform of trust. This then builds loyalty which eventually will transform in to sales and new customers.
Here are three tips to generate social engagement and generate leads:
1. A like for a like
Spark social engagement with others through being proactive, posting, following, liking, sharing all allow you to boost your content visibility, attract new viewers, project a brand voice and creating a current company image. Creating leads from likes isn’t being hasty, likes enable you to view potential prospects and start to build a relationship and real time conversation with them, which enables you to show off what your company has to offer and creates a great opening for further engagement.
2. Comments to conversations
Interacting with your customers, clients or even potential prospects through social engagement lets them know that you value each of them as individuals and care about what they have to say. Whether a comment is positive it is important to respond and give feedback to each individual showing that you company is interested in helping in any way possible and providing the best customer service that can be offered. When responding to comments you must stay active and alive, enabling you to reflect a real time voice that creates the impression of a real time conversation.
This evidences that your brand is attentive and ready and waiting to interact and help when needed, not only this but It makes the individual feel that their opinion matters and is important to the company. To create conversation, you should also comment on others posts, whether it be one of your products or then commenting or sharing on something which relates to your business. Comments can lead anywhere, from getting to know new brands to meeting new business partners.
Social interaction allows people from across the globe to find common grounds and share ideas and information through written and visual content. From the information that can be gathered simply through an online profile, it is now very easy to get to know any individual due to the large amount of information and content shown. This provide an advantage as we can target specific companies and individuals, though simply commenting on their posts or sharing information which will then encourage them to read. Through doing this you may create prospects, direct said people to your site or quite possibly receive direct contact.
3. Connect your platforms
It is crucial that all of your social platforms are interlinked, having links and URLS to your site and alternative social media pages enable your clients and customers to travel around your sources, learning more about your company and hopefully persuading them to connect and communicate. Every social platform will attract an array of different people, therefore somebody who has LinkedIn may not have Facebook as one is seen to be more for business use and the other more for visual and social interaction. It is important to use what the internet has to offer to maximise your audience involvement. Within the bio or ‘about me’ section of any profile there should be a link to your company website clearly visible for viewers.
The website is the most crucial aspect of converting engagement to leads, as once you have a prospect on your website it is very likely that they are interest in what you have to say or offer. Once and prospect has reached your website they will start to explore, so make it easy for them. Using a creative content such as imagery and videos, helps you keep them engaged whilst allowing them to learn more. Offering templates, tips, tutorials or having a blog will also encourage prospects to read and explore your site in more detail. The key is to entice, encourage and inform.