Top 20 Best Designed Email Templates from May

We’re a little bit early, but we’ve gathered 20 of the best professional email templates that we’ve seen in May. These templates have been picked for a variety of reason and are in no particular order.

Which one takes your fancy?

Blackberry

The main purpose of this email is to inform recipients about the new Blackberry Z10 – of which the main feature if the new handy keyboard.

The headline is bold and to the left, so users opening this email in a preview pane, or on a mobile device, will still be aware of the content, even if they don’t see the text towards the right of the page.

The images are slick and (forgive me Blackberry) are in the style of an Apple email, where the phone is the main focus point, and no other images are necessary.

The call to actions are a different colour and pop from the page, but the text is quite bland and doesn’t jump out from the button.

Brooks Brothers

This email template does not follow normal email template conventions. We would say an email template should be made up of 40% text and 60% images. As you can see this email is 95% images, with a small amount of text at the bottom of the page.

However, I chose this email template because it entices the reader. When opened in an email client, the colours ensure the reader continues to scroll to find out more about this $2000 polo.

California Coffee Co.

This email template is straight forward with effective images and has a nice balance of images and text. The call to actions at the bottom of the email could be brighter, or placed within each paragraph to push the reader the take action.

Def Jam

I liked this email because of the vide placement. Overall the template is quite busy and there isn’t a specific call to action, but the video is being used as the call to action. The template is used as a showcase for artists, so it makes sense that the recipient should play the video to learn more.

Design Licks

As this email template is made by designers, you would expect it to look great. Again, the text is positioned to the left so that mobile viewers and those that use a preview pane will understand the content of the email. The image is large and I really like the theme of sauce running through the headlines and splattered on the side.

The only thing that’s missing is an effective call to action.

Disillusion

This email is simple, easy to view and read, and encourages the user to take action. The call to actions don’t pop out of the page, but they do give the reader straightforward instructions.

District Dining

The images of this email are the main focus point, and work extremely well. As someone who has never heard of District Dining, now I want to go.

Flickr

This email was sent following the recent takeover of Flickr by Yahoo. The email will be sent to those users who have downloaded the app, and it aimed at helping them make the most of it.

The words are simple, the images are explanatory, and the call to action pops out in Flickr’s lovely pink colour really stands out at the top of the page.

FrÜute

I love this email template. Again, simplicity can really make an impact. The text gets to the point, encourages the user to get involved, and the images of the cookies look yummy.

Hard Graft

In under 30 words, Hard Graft is trying to sell their new phone case. The quality of the image and the product sells itself, so there’s no need for paragraphs of copy. The call to action could be bigger, and more focused instead of a simple link out to the website, where the user could get lost.

iPad mini

This email was sent to new iPad mini customers, and the email aims to inform the customer of the features of their new device. The email is in typical Apple style; large clear images, with simplified and informative text. Whilst Apple emails aren’t groundbreaking, they get the job done well.

Kendalls Kennel

Okay, I admit, the image of this pug tugged on my heart strings – exactly what the email was intending to do. The pug, with it’s sad looking face, should entice the user to sign up and volunteer at the kennels. Again, I wish the call to action was more prominent. A bespoke landing page could’ve been created with a prefilled sign up form to encourage users to quickly sign up.

Madewell

Although this email doesn’t include any images of products as other retail emails historically include, the cartoon images work well, and highlight what kind of products Madewell sells. The call to actions are prominent, but could’ve been a different colour to really stand out.

Malmaison

I really like how the images and tone of this email highlights the exclusivity of the offer. The images are well placed and there isn’t too many of them, which can often overwhelm the reader.

Net-A-Porter

This email is aimed at subscribers who are looking for style updates and the latest news from Net-A-Porter. The style of the email matches the Net-A-Porter website, so the brand consistency is there, but there are no immediately clear call to actions. The image of the suitcase could’ve been smaller, so that the text around it was placed more strategically for a slicker design.

Paper Allure

Just like the Brooks Brothers email, this one is very image intensive, which may not pass spam filters upon arrival in the inbox. However, this template was chosen simply for the design. The text is not ideal for an email template as users tend to skim over text and absorb it quickly, but the frame around the template continues the theme of ‘enchanting treasures’.

PhotoShop

This email is promoting a Photoshop add on, so you can assume the recipients of the email will already be Photoshop users.  As Photoshop users are a creative bunch, it makes sense that the email is focused on design, and how the add on looks. The green call to action is in a great position and makes sure the user doesn’t click anywhere else.

Print Studio

I’m sure you can see a theme amongst these templates by now – the design. Again this template is promoting an app, and the call to actions link to the App Store or to their website, making the user path simple and straightforward.

Worx

A simple design and effective text that gets straight to the point. The images are of the same golf club, but by showcasing the main features of the club, they’re ensuring no stone is unturned, and the reader knows all about it. The call to action is placed perfectly. The top left is often the first part of the email that mobile users or those using a preview pane will see.

Zizzi

This email matches Zizzi’s branding perfectly. The colours break up the email into small digestible chunks, and all important information is displayed. The offer of 25% off is larger than the call to action, which I can understand, as they’re looking to entice people with money off, but I would’ve liked to have seen a bigger, more obvious call to action, such as ‘Book now’ to really promote immediate action.