Top 5 Halloween Templates

Halloween has come and gone, and we hope you had a frightfully fangtastic day. At Wired HQ we had spooky decorations and gruesome treats for our lovely workers.

We thought we would take the opportunity to look at some of the best Halloween email marketing templates, and how each brand has promoted their Halloween treats (or tricks).

When an event like Halloween occurs, it can be hard for brands to stand out particularly well. Most brands use the usual orange and black colour theme, with spooky items promoted. The same applies for Christmas – it’s hard to stand out from a sea of green and red.

These brands have been chosen for doing something a little out of the ordinary.


Instead of hard selling their Halloween items, ASOS have taken a different approach – and I really like it. They created an individual hashtag and social media campaign to tie together their email and social. Their content led approach encourages followers to get involved with the brand, whilst promoting on their behalf. Of course, they are trying to sell Halloween items, but it isn’t forceful, and it certainly isn’t scary.

asos halloween

2. Dorothy Perkins

Again, Dorothy Perkins have taken a slightly different approach – they are not trying to sell dresses with bats on, or jumpers with pumpkins on (although I’m sure they would go down well) – they are using Halloween to encourage email subscribers to take advantage of their free delivery.  DP could’ve offered this promotion at any time 0 it’s not tied to Halloween – but as people are more likely to be spending money around this time of the month – they’ve jumped on board.

dorothy perkins halloween

3. Fortnum & Mason

If you’re following us on Twitter, you may have seen we posted this email template over the past couple of weeks. The great thing about this email is the content – the test really gets you in the Halloween mood and the spooky treats look great – especially the marzipan vampire.

Again Fortnum & Mason are adding value at the same time by promoting their annual pumpkin carving competition. It’s a great way to drive people to involve themselves with the brand.

fortnum halloween

4. Harvester

The background on this email template really stood out in my inbox. It stretched the entire width of the inbox, and whilst this doesn’t always render 100% correctly across all email clients, in this situation, it worked extremely well – because no one else did this.

harvester halloween

5. Not On The High Street

Whilst this template does follow the orange and black theme I thought the products on offer were cute, relevant for their audience and a little different from the usual run of the mill squidgy spiders and freaky paper skeletons.

noths halloween

What do you think of these templates? Did you see something spookier? Tweet us @Wired_Marketing.

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