Twitter launches #Music service
Rumours have been rife about Twitter’s new music service, what it will do, when will it launch, who can use it?
They have finally been put to rest, as #Music went live this week. The music app will recommend tracks based on who you follow on the social networking site.
Songs can be played directly in the app, through services such as Rdio, Spotify and iTunes. The app also allows you to see what songs your friends are listening too, and users can purchase songs easily.
The app follows moves by other social networks, who are trying to incorporate music recommendations into their services. Spotify recently launched a ‘follow’ system but it is yet to be rolled out for users.
At the moment the app is only available on iOS devices, and it is unsure when the app will be launched for Android or the Windows phone. The app will be available in the UK, Ireland, US, Canada, Australia and New Zealand, and more countries will be added soon.
In a blog post, Twitter’s Stephen Phillips wrote: “It uses Twitter activity, including tweets and engagement, to detect and surface the most popular tracks and emerging artists.
“It also brings artists’ music-related Twitter activity front and centre: go to their profiles to see who they follow and listen to songs by those artists.”
Pic source: Twitter #Music
Amy is our Campaign Manager and works with our clients to ensure all campaigns follow an effective campaign strategy and produce results.