Marketing

What will you gain from hosting a LinkedIn group?


LinkedIn is not only a place to communicate and find old colleagues, it’s a place to find new prospects, build connections and utilise the people you know in your required industry.

There are masses of groups already live on LinkedIn, you may be thinking that you don’t need to set one up, you can just hop into an existing one. Not so. Building your own LinkedIn group allows you to centre yourself as the leader of the discussing, ensuring you, and your expertise are noticed.

Here are the main benefits of hosting a LinkedIn group:

1. Shows thought leadership

By setting up and hosting a LinkedIn group, you are suggesting to the world that you know what you’re talking about. You’re the group leader and leaders are knowledgeable, powerful, have authority and vision.

When potential customers see your brand name, alongside the leader of a LinkedIn group, they will make assumptions about you – good ones!

2. Helps build your network

By hosting a group, you are signalling to the world that your company is the best. When LinkedIn users in your industry are trying to find new connections, one of the first places they’ll look is at the groups on LinkedIn. The names of those companies attached to groups are the first ones they’ll try to contact.

3. Increase site traffic

By creating a group, you are doubling the exposure you are already given by having a company page on LinkedIn. Customers and contacts can reach you through your company page and your group.

Link back to your site at the top of your group; users will know where to find you. If you are discussing a topic and you’ve written a blog post about it, post a comment with a link back to your blog. Members will benefit from additional information, and you’ll gain new prospects.

4. Consider segmenting

If you’ve built a large and successful group, you may wish to consider segmenting the users. In the same ways that email marketing works, one message will not be applicable to the entire group. Your users will have differing wants and needs relating to your industry.

Create sub groups, within your group. Think about segmenting your group based on company size or location, then you can send targeted content to each sub group.

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