Why you should use Professional Email Templates

There are over 2 billion email accounts currently live across the world, and over 100 billion emails are sent each day. It is thought that only 14% of these emails are actually important; the rest is made of marketing, sales and spam.

More than half of all internet users open their email every day which make email marketing one of the most successful forms of marketing in the world. According to a study by Econsultancy, only SEO tops email marketing for ROI.

However, the growth of email marketing has enabled amateur designers to create not too great email templates for as little money as possible.

Unfortunately, because of this, the quality of the industry will drop, which in turn will affect deliverability, open rates, and general email success rates.

If you want a killer email campaign, you need professional email templates.

There are hundreds of free email templates available for download, which can be customised. Anyone can do this, but the results can be unpredictable. Very few people have time to download and build their own email marketing template. If you want your subscribers to remain engaged and interested in what you have to say, your templates need to be professional and versatile.

By using proven techniques, such as using professional email templates, you are ensuring your recipients remain loyal – and your email will look great.

For most people, the first impression is the most important, and that’s what your template should convey. A high performing campaign almost always includes a professional email template which has been designed using typical marketing strategies by an experience marketer.

When choosing a template, you should look for a company that has a solid background in the field, with experienced designers. There are many options available; free templates, customisable templates and bespoke templates. The template you require will depend on your requirements, and your bank balance.

A consistent brand message is important when building an email marketing campaign. You need landing pages, logos, mottos and overall design ideas to reflect your business – if not; they can do more harm than good.

Your email must also provide a consistent industry message, for example, if you’re a solicitor you shouldn’t send emails that are loud, overwhelming and includes inappropriate content. Likewise, if you’re promoting a nightclub, you wouldn’t send a plain text email with boring content and boring colours.

The majority of email marketing providers will now help you create the email, build landing pages and microsites, modify email content, deliver your email, and provide reports which are analysed for future campaigns.

Never underestimate how important the visual aspects of your email are – this ensures your message is heard, and your customers can keep track of what you’re doing.

Pic source: Turn Key