30th August: Top Ten Tweets of the Week
Here at Wired we like to provide you with the best of the best, so every week we compile a list of the best tweets we’ve seen all week. The top ten tweets we choose are informative and should help you learn something new,...
Easy as ABC: The best Back to School email marketing campaigns
The kids are back to school next week, which means new shoes, skirts, shirts, ties, blazers, pens, pencils, bags, sports equipment AND more! As expected, retailers all over the country have been ramping up their email marketing...
Is your email marketing campaign failing?
The unfortunate truth is that not every single email marketing campaign you send will have fantastic open rates, wonderful click through rates, and brilliant conversion rates. The great thing about email marketing is that almost...
Email Marketing for the travel and tourism industry: Best Practice and Examples
At this time of year travel companies left, right and centre are vying for your attention. The summer months are drawing to a close, and as children go back to school shortly, time is running out for people looking to enjoy the...
8 Ways to Write Wicked Whitepapers
A whitepaper is document that helps someone understand a product or a problem. White papers are usually less than 10 pages long, and aim to answer some of the more common questions regarding a specific subject. Whitepapers are...
9 Ways to Improve Recruitment Email Marketing
For every £1 spent on email marketing, the average ROI is £21.48. It’s proven that email marketing works. Due to the rise in social media, most people probably think that recruitment email marketing is outdated and slow, but in...
Why Lead Generation is Important for Recruiters
Recruitment email marketing and lead generation can be a gruelling task and one that requires a great deal of investment from your company. No one wants to waste valuable staff resources sifting through hundreds of companies in...
23rd August: Top 10 Tweets of the Week
Take a look at this week’s Top 10 Tweets of the week for the latest email marketing news and updates. “Email opens on smartphones and tablets have raised 80% over the last six months.” http://t.co/3zNCDQdQDE —...
5 ways to ensure your email marketing campaign is delivered
When it comes to deliverability, many email marketers have mixed opinions. There are those that dread contacts pushing the ‘spam’ button, and there are others that welcome the feedback from the campaigns. Spam complaints can have...
New email marketing unsubscribe techniques in action
Even though you may not like it, it’s the law to allow contacts to unsubscribe from your email correspondence. When you sign up to a newsletter, you are often filled with joy and anticipation about what will next arrive in your...