Making background images work in all email clients (Even Outlook 2010!)
A year ago you may have gone to an email designer and asked “why can’t you make this email look exactly like my website? Where are the animation effects, gradients and background images?” Any designer who has worked with email...
How to spam-proof your email marketing campaigns
Email marketing is fantastic for a number of reasons – and we love it, if you didn’t already know. Email allows companies to connect with their customers, and potentials through a personal and informative technique. However, if...
7 Things you should say in your lead generation email campaign
Lead generation is a great way of encouraging your contacts to warm to your brand before purchase. Gone are the days of bombarding contacts with information in the hope they buy from you – email marketing must now send focused...
Writing content suitable for email marketing campaigns
Writing content for a captivating email marketing campaigns can be hard. We’ve been there and done it ourselves. When you’re contacting a new data set for the first time, or talking about a new product, you want to make sure the...