Creating A Holistic Marketing Strategy
What is a Holistic Marketing Strategy? A holistic marketing strategy is the concept which unites a business together to impact the strength and progression of both sales, marketing and other in house teams. It allows employees to...
Building Your Email List Organically
It’s very well choosing to use email marketing as part of your marketing strategy, but it’s no good without one important thing – data. So how do you go about building your email list organically? Well let’s find out…...
Explore the Lifecycle Marketing Funnel
The lifecycle marketing funnel explores the theory of leading a prospect throughout each step of their customer journey whilst monitoring their movements and using data to analyse behavioural patterns. This allows you to then set...
SMART Email Marketing Objectives
When defining your goals and creating a strategy, you must be clear of your aims so you have realistic targets that can be attained, to enable you to grow and strengthen your marketing strategy. To do this we recommend using the...
Why use email personalisation?
In this article we will be exploring why using email personalisation impacts the success of your marketing strategy and how it can create a positive impression for both your company and customer. According to a recent survey...
The 4p’s of Email Marketing
Using the 4P’s of Email Marketing when creating a defined strategy enables you to keep your audiences preferences at hand. Learn more about the 4P’s and how to include them in your strategy. Persuasive – this relates...
Increase customer engagement using Gifs
Many business are using Gifs, whether that be within email, social, web and other online marketing channels. Gifs are now being used to increase customer engagement, as they often create a real time or emotion based connection...
Email Marketing Challenges
Email marketing is a great way to boost your brand awareness, drive sales and build relationships. However, as with all marketing efforts, there are occasional potholes along the road to success. Together with MarketingSherpa’s...
Triggered Email Marketing & Great Brand Examples
Using triggered email marketing ensures you are sending your contact a targeted and automated email based on how they are acting or behaving through their individual journey. A triggered email is sent to a contact when they are...
Email Marketing Best Practices
The best marketing strategies will combine both inbound and outbound marketing channels. Inbound marketing continues to be critical to those companies looking to harvest demand and serve content. Outbound marketing however, is a...