Are you too in love with your product?
It’s easy to fall in love with a product, a service or a business, that you’ve created. And why shouldn’t you love it? You’ve spent time, money and effort on producing something to be proud of. But it can be easy to become all-consumed with it.
Think about how many times you say to yourself ‘What were they thinking?!’, when you see a terrible product, advertisement or marketing strategy. Don’t let people think that about you and your business.
Business owners can often act like horses with blinkers on – focusing straight ahead, and not considering what’s around you. It’s important to be able to take a step back, analyse your actions, and learn how to analyse a business. Here’s what you do:
1. Be swift
In this technological age, when we want something, we want it now. Your average customer has a small attention span – you either have them or you don’t in ten seconds. How can you articulate your product and its benefit in that short space of time? Would it grab your attention if you were watching TV and playing on the iPad at the same time? If not, reconsider how to get your message across.
2. Keep it simple, stupid
Following on from point 1, your marketing, advertising and press releases should be easy to read, get straight to the point and be simple. Customers will be put off by lots of information that is not easy to absorb at once.
3. Don’t fabricate the truth
We all have a cynical side to us that starts waving when we hear unsupported claims and promises that are usually too good to be true. If you’re proclaiming that your product is the best thing since sliced bread – prove it to your customers.
4. Have a nosy at your competitors
Compare your website to two of your biggest competitors and one smaller competitor. Would you buy your own product? Can it compete in performance or price? If you took a step back, would you do business with your own company? Consumers will compare products before purchase, and you should too.
5. Do your research
Consumer reviews often pave the way for purchasing decisions. Look at reviews for your competitors and yourself, as though you are a potential customer. Once you’ve read the reviews, consider if you’d buy from yourself.
How have you effectively analysed your business? Let us know in the comment below: