Building Your Email List Organically

It’s very well choosing to use email marketing as part of your marketing strategy, but it’s no good without one important thing – data. So how do you go about building your email list organically? Well let’s find out…

It can take a lot of hard work to build your email marketing database to a significant level – but unfortunately your database will naturally decrease by around 25% per year. People change email clients, they move jobs, and they forget their password resulting in a naturally reduced list.

As a marketer, it’s your job to entice more and more people to sign up to your email correspondence – because if they don’t you won’t have anyone to email, and your email marketing will flop.



Here are a number of ways you can begin to gather contacts to start building your email list organically, in ways which you may not have considered in the past:

• If you want your contacts to remain subscribed, your email content needs to be great. Make sure your best work is in that email.

• Offer content in exchange for data. Offer a free download, such as an eguide or whitepaper – and ask for the contact’s email address in return.

• Host a free online webinar, and ask for email addresses at registration.

• Add a QR code to your physical marketing tools to encourage email sign ups.

• Run an online giveaway/competition in exchange for addresses.

• Collect email addresses at trade shows or events.

• Tell your existing contacts to share your email by using your social sharing buttons or ‘Forward to a friend’ links.

• Use Google Adwords to link to an email sign up page.

• Include a blog subscription form next to your latest posts.

• Create a social campaign to encourage your social followers to sign up, i.e. through an eguide featuring the latest social media news and updates.

• Use your Facebook page to gather addresses. Place a ‘wall’ over your page so that users have to submit an email address before they can ‘like’ you.

• Promote email sign up through Google+ updates and your ‘About’ section.

• Use a Pinterest board to promote offers, such as an eguide, that will require an email sign up in order to download.

• Add calls to actions to your YouTube videos, and include a link to your sign up forms in your description box.

• Promote your content through an affiliate’s email to access another group of people.

• Include a newsletter sign up on almost every page of your website. Test which pages and locations work the best for your company.

• Try contacting an old data base with a re-marketing campaign. Create an engaging campaign and ask them to update their preferences if they still want to receive your content.


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