Beyond Email: Part One Segmentation
Beyond Email is a four-part series which aims to explore tools and techniques that are becoming ever more popular and necessary in the marketing industry today that helps you to support and strengthen your marketing strategies....
Top Ten Tips for Data Automation
Automation, automation, automation – it really is the buzz word of the marketing world at the moment. We’ve put together 10 of our top tips for anyone looking to start using marketing automation or looking to further...
Three simple techniques to improve social engagement and generate leads
The internet is a great thing, it has developed so drastically over the last 10 years and it now allows us to like, share, follow and communicate with individuals from across the globe with the simple click of a button. So it’s...
Create visually engaging content: Top 10 Stats
Images are not only pretty to look at but allow us to communicate our aims, views and intentions in a fast and visual manner. When you use imagery within your digital marketing strategy that relates to your topic, you allow...
Ten Tips for Capturing Customer Data
This blog will explore ten tips to that will allow you to ensure you are effectively capturing customer data in a professional and strategic manner. We will discuss how to create ways which are fun, easy and accessible for the...
Five examples of marketing personalisation
Five Marketing Personalisation examples to push your business If you are looking to improve you marketing strategies and push your business to new heights, regardless of your budget there are many things you can do to prompt...
[Slideshare] The benefits of conversational Email Marketing
The benefits of conversational email marketing and a exploration of the tools and techniques which are needed to improve your email campaigns. We will look at: The facts behind conversational email marketing How you can be...
Top Tips: Email Marketing Personalisation
The benefits of personalisation Using personalisation within your email marketing campaigns is a very effective technique as it allows your to create a one to one experience for the recipient, whilst providing an organic free...
Email Personalisation and Marketing Automation: Birthday Campaign’s 1 year on
Around this time last year, Amy wrote a blog post on ‘The Power of sending a birthday campaign’. Through this blog post she explained about the benefits of marketing automation, email personalisation and data collection, giving...
The importance of data – capture data and segment your lists
Data has always been important for marketing campaigns, teams and departments. Without data we cannot analyse our targets for appropriate content and messaging, we cannot track the success of our campaigns, and we cannot assign...