GDPR: What, where, when, how and why?
Yes that’s right, here’s another article regarding the upcoming changes to legislation known as GDPR. We’ll hop right into the ins and outs of the legal changes in just a few moments, but for now, this article has been designed...
Platform update: Activation of double opt-in
Last year we introduced the ability to enable double opt-in for signup forms in your account settings. From 2 August 2017 this setting will be activated on all accounts. Double opt-in provides you with protection against signup...
Converting a microsite to a landing page
Summary You can automatically convert a microsite (built with the microsites tool) into a landing page (that you can edit with the newer landing pages tool). The conversion tool will be available until the microsites tool is...
Platform update: Microsites and classic dynamic content are being retired
On Wednesday 2 August 2017, we’ll be retiring our microsites tool and our support for classic dynamic content. How we’re retiring the microsite tool The microsite tool has been superseded by Landing Pages. You can...
Explore the Lifecycle Marketing Funnel
The lifecycle marketing funnel explores the theory of leading a prospect throughout each step of their customer journey whilst monitoring their movements and using data to analyse behavioural patterns. This allows you to then set...
SMART Email Marketing Objectives
When defining your goals and creating a strategy, you must be clear of your aims so you have realistic targets that can be attained, to enable you to grow and strengthen your marketing strategy. To do this we recommend using the...
Why use email personalisation?
In this article we will be exploring why using email personalisation impacts the success of your marketing strategy and how it can create a positive impression for both your company and customer. According to a recent survey...
Increase customer engagement using Gifs
Many business are using Gifs, whether that be within email, social, web and other online marketing channels. Gifs are now being used to increase customer engagement, as they often create a real time or emotion based connection...
Email Marketing Challenges
Email marketing is a great way to boost your brand awareness, drive sales and build relationships. However, as with all marketing efforts, there are occasional potholes along the road to success. Together with MarketingSherpa’s...
Brands Effectively Using Email Marketing
Through this article we aim to explore current popular brands which are effectively using email marketing to capture their audiences attention through creative and engaging visuals, whilst also displaying a clear purpose and call...