Facebook losing millions of users each month

Facebook is losing millions of users every month, according to the latest figures. In Britain 1.4 million users deserted the site last month, in a move that is being described as ‘Facebook fatigue’.

In the last six months, Facebook has lost nearly 9million monthly visitors in the US and 2 million in the UK.

Experts have said that new social media sites are taking users away from Facebook. Facebook have also seen a drop off in the number of new users signing up the site. The experts have said that people who want to sign up to the site have already done so.

New media specialist Ian Maude said: “The problem is that, in the US and UK, most people who want to sign up for Facebook have already done it. People like to try something new. Is Facebook going to go the way of Myspace?

“The risk is relatively small, but that is not to say it isn’t there.”

Analysts at Jeffries bank developed an algorithm which determines user levels. They saw global numbers peak at 1.05bn in January before falling by 20m in February. And according to research firm Nielson Facebook has lost 27 million users compared to this time a year ago.

Facebook founder Mark Zuckerberg is said to be introducing new features to win members back.

Facebook is still growing in other areas of the world. Monthly visitors in Brazil were up 6% to 70m last month, and India has seen a 4% rise to 64m users.

When users are accessing the site, they are spending less time on it. IN America the average usage was 121 minutes in December 2012, but this fell to 115 minutes in February 2013.

The figures come as Facebook announced it will revise its policies. A Twitter campaign was recently launched to stop inappropriate and offensive images and videos appearing on the site, after users and journalists complained.

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