Facebook’s New News Feed
Last week Facebook announced their new News Feed that will have huge implications for businesses and marketers and their Facebook pages.
The main thing that will affect your business is how visual content and stories are displayed. Facebook have changed this as the percentage of News Feed Stories that are pictures doubled from 25% in November 2011 to almost 50% in January 2013.
The News Feed has also been made much wider to make room for larger and more colourful content. Because of this Facebook have removed the left side bar. This is a good thing for marketers as visual content will be much more engaging and visible.
Focus on Visual Content
The new news feed shows all visual content; photos, photo albums, videos and even external content are displayed in a much bigger and brighter way, helping your business engage with every piece of content.
Check out some examples:
New “Liked Page” story format
When a user likes a Facebook Page, or adds a new friend, their friend will see a much large image of the Facebook Page in the story, including the Page’s profile picture and cover photo; again prompting engagement on a higher level:
Shared Links Stories
Shared Links historically show you more about the person that posted the link, rather than the link that was posted. This has now changed, and the focus is back on the link they posted:
Facebook will now collate the day’s most popular articles and stories based on things that users have Liked. Making it handy to find trending stories in once place.
This is a big change for Facebook. You can now customise individual feeds based on pages you’ve liked, friend or photos. This puts everything in one place and shows the Pages history in chronological order. The last update decreased visibility and posts were only seen by 16% of fans, hopefully this will be an improvement and will increase visibility:
Facebook have now made sure that if you access the site on a tablet, mobile or on the desktop – the experience is the same:
What do you think of Facebook’s new News Feed? Will this affect your business in a good or a bad way? Let us know what you think.
Amy is our Campaign Manager and works with our clients to ensure all campaigns follow an effective campaign strategy and produce results.