Perfectly Timed Facebook Posts
As the old saying goes, timing is everything.
According to PageLever, a Facebook analytics platform, 95% of impressions and activity happen within the newsfeed, and not on individual pages. That means that for any business that uses social media, the feed is the most important place to focus.
Competition is fierce and content that is not relevant, will be bumped down the feed, or worse, hidden from view entirely.
Here are 6 tips on the best time to post on Facebook for maximum engagement:
1. The amount of engagement affects reach
You’ll have seen it on your personal page – pictures or videos that have thousands of likes and comments, and it appears on your newsfeed because someone you know liked the picture too.
Facebook initially shows your post to a small number of people. If it gains a large amount of success, it will show the post to more people. And vice versa. On Facebook, success breeds success.
2. Posts get the majority of their organic reach within the first hour of publishing
This tells you how important timing is. If your fellow Facebook users are distracted or engaged with something else, it will reach fewer people.
Learn, through trial and error, when your audience is most likely to engage with your content. If it doesn’t work, try a different time the following day.
3. Consider automated posts
Think about how you use Facebook. Most people use Facebook at night, once they’re home from work and settled on the couch. For many companies, their employees work during the day, so Facebook is updated during the day. But you cannot reach your audience effectively.
Consider using an automated system, like Hootsuite, to plan your social media strategy and to reach your audience at the correct time of day.
4. One post at a time
You post a link on Facebook; the link is shared and does really well. So you post another right? Wrong. Wait until your first post stops reaching people before you post again. Facebook does not tell you when your post stops reaching people, but external tools can.
If you continually post content, your post may reach dramatically fewer people.
5. Think like a Facebook user
Think about the type of content you like to see on Facebook. Is it short, snappy and to the point? If so, people will read it, and share it with their friends.
If you want to share content that takes a little bit longer to read or watch, save it for later in the day or evening when people have more leisure time.
6. Learn from your results
Every brand, page and audience is different. Only you can learn from your mistakes, but take a look around and see how your competitors use Facebook, how frequently they post, and the kind of content they post.
Look at your numbers and determine what is or is not working for your business. Without number, you’ve no way of knowing if your reach is improving.
Amy is our Campaign Manager and works with our clients to ensure all campaigns follow an effective campaign strategy and produce results.