Father’s Day Email Templates Analysis
Another father’s day has come and gone – and did you remember to buy the special man in your life a gift? As these types of holidays approach, retail and ecommerce stores ramp up their email marketing campaigns, and even social...
Newsletter Forms: Best Practice, Analysis and Examples
Most websites will include a newsletter sign up form. The whole point of a sign up form, from a company’s point of view, is to provide content and engage with customers. And from a customer’s point of view, is to receive...
Welcome Emails: Best Practice, Analysis and Examples
Welcome emails are sent once a user has signed up to your newsletter, or has created an Account on your site. Welcome emails are often the first piece of correspondence your contact has received, and can achieve open rates of...
Email Marketing and Social Media: The Fight is On
There has been a prize-fight raging for years, and both sides have been down for the count, but the contest continues. However, a time is coming when these two can continue no more: one must survive – right? Well, uh no not...
4 Great marketing landing pages analysed
When using landing pages as part of your email marketing strategy, there are some important points that you just cannot forget. Your headline needs to stand out and explain what’s going on on the page, your content needs to be...
How the UK’s top retailers use Pinterest
Pinterest has always had a close relationship with brands, but this relationship is about to become even closer. The image sharing site allows users to post, and pin images to their own pages – boards. Retailers have been using...