Using Instagram for marketing
We’ve focused on how Facebook, Twitter, Vine and Pinterest can help your business, but we haven’t yet looked at Instagram. Instagram is an image sharing social site, which was bought by Facebook back in April for a massive $1bn....
How to build business value through Twitter
Social media is a great tool for businesses to connect with their audience. How can it add value to your business? Here are 10 ways to build business value through Twitter.
Boost engagement on your LinkedIn Company Page
After conducting some social media, I was surprised to see how many companies were not using LinkedIn to their full advantage. In a recent study, conducted by LinkedIn, 50% of current company followers say they are more likely to...
Newsletter Forms: Best Practice, Analysis and Examples
Most websites will include a newsletter sign up form. The whole point of a sign up form, from a company’s point of view, is to provide content and engage with customers. And from a customer’s point of view, is to receive...
Keep your brand relevant in 5 easy steps
All brands would love to be relevant, popular and constantly talked about (in a good way), but unfortunately this doesn’t always happen. Over time brands become stale and irrelevant, unless they reinvent themselves to reflect...
A fifth of UK retail shops could close by 2018
New figures have been released which state 20% of all high street shops could close down by 2018. The Centre for Retail Research (CRR) says that as more people turn to the internet for their shopping, this will put pressure on...
UK retail sales lower than expected due to bad weather
UK retail sales in April were 1.3% lower than in March as bad weather continued to impact consumer spending. Figures released by the Office for National Statistics (ONS) found that sales had reduced from the previous month, but...
3 Quick ways to reduce stress
Being a business owner or manager is stressful. You’ll have the usual worries of long term projects, employee issues, and the day to day running of your business. But how can you control the stress that you’re under right this...
Man Utd shares fall after Sir Alex announces retirement
Manchester United shares fell in New York after Sir Alex Ferguson announced his retirement from the football club. The news of his retirement was announced when US trading markets were closed, but as trading began the club’s...
4 Simple yet effective phrases
As the boss, you have to be the know it all, and always be in the right, right? Wrong. We are all guilty of making mistakes, saying the wrong things or misjudging a situation from time to time. But not everyone will admit their...