How to spam-proof your email marketing campaigns
Email marketing is fantastic for a number of reasons – and we love it, if you didn’t already know. Email allows companies to connect with their customers, and potentials through a personal and informative technique. However, if...
Writing content suitable for email marketing campaigns
Writing content for a captivating email marketing campaigns can be hard. We’ve been there and done it ourselves. When you’re contacting a new data set for the first time, or talking about a new product, you want to make sure the...
Using email marketing campaigns in a series
When creating an email marketing campaign it’s easy to focus on one at once and nothing else. It’s habit to concentrate on what aspects of that campaign you need, what will the subject line be? Does it render correctly? What data...
How Litmus Spam Checker can help your Email Marketing Campaigns
When it comes to email marketing, there are tools available to help with everything from splitting your contact list to finding where in the country your contacts are based. It’s unfortunate that there isn’t a tool that makes...
Add a little love to your Email Marketing Campaigns this Valentine’s Day
The next big opportunity for retailers, and commerce stores alike is Valentine’s Day, and as we’re only days away, we thought we’d share the love and give you some email marketing inspiration. According to EA Online Marketing,...
Email Marketing Open rates continued to increase in 2013
A recent study conducted by Experian has found that open rates on email marketing campaigns increased by 6% in Q3 compared to the same period in 2012. The study also found that the number of emails sent increased by 12.7%...
The best Bonfire Night email marketing campaigns
As soon as the nights begin to draw in, we start to think of Halloween – and as soon as that’s over with, we look to Bonfire Night. Bonfire night, otherwise known as Guy Fawkes Night, allows us Brits to take part in celebrating...
7 Irresistible Email Marketing Promotions
If you’re sending regular emails to an engaged pot of contacts – good for you. You’re obviously sending great emails that are keeping your contacts interested each and every time. But your contacts could be getting bored with the...
Using Email Marketing Campaigns Post Sale
Marketing is usually used to push consumers towards the point of sale – after all, you need to market your produce to make sales right? But email marketing campaigns can be used for a variety of points in the sales cycle. Lead...
Easy as ABC: The best Back to School email marketing campaigns
The kids are back to school next week, which means new shoes, skirts, shirts, ties, blazers, pens, pencils, bags, sports equipment AND more! As expected, retailers all over the country have been ramping up their email marketing...