Email Marketing Do’s & Don’ts
Email is every changing and developing and many of us are already taking advantage of the power of email but often it’s easy to become complacent. Here some tips on the do’s & don’ts of email marketing,...
[Slideshare] The benefits of conversational Email Marketing
The benefits of conversational email marketing and a exploration of the tools and techniques which are needed to improve your email campaigns. We will look at: The facts behind conversational email marketing How you can be...
Top Tips: Email Marketing Personalisation
The benefits of personalisation Using personalisation within your email marketing campaigns is a very effective technique as it allows your to create a one to one experience for the recipient, whilst providing an organic free...
The importance of data – capture data and segment your lists
Data has always been important for marketing campaigns, teams and departments. Without data we cannot analyse our targets for appropriate content and messaging, we cannot track the success of our campaigns, and we cannot assign...
Using the auto-converter to convert your classic campaigns to Drag and Drop campaigns (beta)
Please note: Classic Editor will be fully retired and no longer available from Wednesday 2nd March 2016. Summary You can now convert ‘classic’ campaigns to Drag and Drop campaigns automatically. This will allow...
January 2016: Quarterly Release – Salesforce and Dynamics update
Hello and a belated happy new year to you. In our first blog post of 2016 we’ll look at the latest platform updates that have recently launched in our client accounts. Log in to your account to find out more, or contact our team....
How to spam-proof your email marketing campaigns
Email marketing is fantastic for a number of reasons – and we love it, if you didn’t already know. Email allows companies to connect with their customers, and potentials through a personal and informative technique. However, if...
7 Things you should say in your lead generation email campaign
Lead generation is a great way of encouraging your contacts to warm to your brand before purchase. Gone are the days of bombarding contacts with information in the hope they buy from you – email marketing must now send focused...
Email Marketing and Social Media Integration: More fantastic examples
I last wrote about this topic back in the middle of August, and I showed you some great examples of email marketing and social media integration. As companies begin to ramp up their email marketing efforts in preparation for the...
Using email marketing campaigns in a series
When creating an email marketing campaign it’s easy to focus on one at once and nothing else. It’s habit to concentrate on what aspects of that campaign you need, what will the subject line be? Does it render correctly? What data...