10 Tips for Effective Email Marketing
Email marketing is so vast, the options and opportunities that we now have at our fingertips enable us to make anything possible through this flexible medium. In this article we will explore 10 tips that we have written to assist...
5 Ways to re-engage email marketing contacts
When sending email marketing campaigns, it’s inevitable that somewhere along the line, a number of your contacts will either becoming unengaged, or were unengaged in the first place. When we speak about unengaged contacts, we are...
BT change email terms: Repercussions for Email Marketers
Last week, on the 17th of June, BT changed the way it deals with dormant email accounts. Currently, BT uses Yahoo! Mail as its email client. All BT broadband customers that haven’t used their email accounts for more than 150 days...
Sender Policy Framework: What’s it all about?
You may be forgiven for thinking that SPF stands for Sun Protection Factor, how we measure the strength of our sun screen, but it’s not what we’re referring to this time I’m afraid. SPF: Sender Policy Framework. This is an email...
Can your email signature really support your marketing strategy?
Being a marketer is not a profession, it’s more of a lifestyle choice. Every piece of correspondence you receive, every advert you see or hear, and every social media post by a business will be analysed and torn apart by the...
Data: Are you working within email marketing law?
Breaking email marketing law is a serious offence. Any email marketing campaign you are planning must comply with relevant regulations. Without data, email marketing is a redundant medium. Using the wrong or old data can ruin...